A young man sitting with his knees up, wearing a blue bucket hat, pink T-shirt with a graphic, navy shorts, white Nike sneakers with red accents, and striped socks, set against a plain yellow background.
A brown dog with curly fur wearing round glasses with a daisy flower on its head. It has a pink and white swirl lollipop in its mouth, and there are yellow and green flower petals scattered around.
A woman riding a bicycle and smiling at a daytime outdoor event. She is wearing sunglasses, a helmet, and a athletic vest. The background has a crowd of people and an inflatable arch.

More

About him?

Originally from South Korea. Before design, I spent over ten years as a professional hip‑hop and break dancer, performing worldwide.

I draw and illustrate every day—it’s how I think and explore ideas. When I’m not at the computer, I’m usually on a long bike ride or walking with my lovely pet, Mars.

Contact

lastwj@gmail.com

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My Design

Journey

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Stylized orange and white flower design with eight petals on a white background.
Stylized orange and white flower design with eight petals on a white background.

Cocomo AI

Founding Head of Design
San Francisco, CA • Remote
July 2024 → August 2025

I joined Cocomo AI as the founding Head of Design, leading product design from early concepts to high-fidelity UI/UX for an AI-powered collaboration platform. I worked closely with product, engineering, and leadership to shape the product from the ground up.

  • Built the design foundation, including design systems and overall UX direction across web, mobile, and internal tools

  • Contributed to product roadmap decisions, helping drive a 3× increase in user engagement during beta

  • Led user research and usability testing to better understand behavior and identify key pain points

  • Established design processes and prototyping workflows to support fast iteration in an early-stage environment

  • Designed core experiences for AI-driven features such as real-time team insights, productivity analytics, and decision support

A stylized blue logo resembling a diamond shape with curved lines on each side.
A stylized blue logo resembling a diamond shape with curved lines on each side.

Magic Labs

Senior Visual Designer
San Francisco, CA • Remote
Aug 2020 → May 2023

I was part of the early team at Magic, working closely with the CEO and product team to build and expand the brand across multiple touchpoints.

  • Designed web experiences, marketing assets, and product visuals across digital platforms

  • Created illustrations, campaigns, and brand assets used across social, web, and events

  • Developed brand guidelines and contributed to overall brand direction

  • Collaborated with Marketing, Product, and Engineering to support product launches and campaigns

Notable:

  • Designed a digital billboard in Times Square for NFT NYC 2022

Twitch logo with a purple and white design on a white background.
Twitch logo with a purple and white design on a white background.

Fortmatic

Senior Visual Designer
San Francisco, CA • Remote
July 2019 → May 2020

  • Supported the transition and rebrand from Fortmatic to Magic

  • Refined visual identity, typography, and system-level design consistency

  • Designed marketing websites and key product communication touchpoints

  • Helped improve onboarding and communication flows related to authentication infrastructure

A stylized, geometric gold logo resembling a house or building with layered outlines.
A stylized, geometric gold logo resembling a house or building with layered outlines.

2nd Address

Visual Designer
San Francisco, CA • On-site
Sept 2018 → Mar 2020

  • Led brand and digital experience redesign across product and marketing

  • Designed responsive web experiences and contributed to a scalable UI system

  • Developed visual assets across web, campaigns, and brand materials

  • Supported brand communication across marketing and investor-facing materials

*Company operations concluded in 2020 due to the COVID-19 pandemic.

An orange arrow pointing upward.
An orange arrow pointing upward.

Roofstock

Visual Designer
Oakland, CA • On-site
Mar 2018 → Sept 2018

  • Worked across brand, marketing, and web design for a real estate platform

  • Developed visual systems, including illustration, typography, and iconography

  • Designed marketing materials and improved the clarity of product communication

Stylized geometric logo with blue background and white lines forming maze-like patterns, including a small square in the bottom left corner.
Stylized geometric logo with blue background and white lines forming maze-like patterns, including a small square in the bottom left corner.

Bitemark

Product Designer
New York, NY • On-site
June 2017  → Aug 2017

  • Designed internal tools and interfaces for issue tracking and resolution

  • Improved usability through interaction design, microcopy, and interface refinement

  • Contributed to more structured communication workflows within the product

Contract Work

Purple icon resembling a swirling, circular design with three small bubbles or dots around the top left.
Purple icon resembling a swirling, circular design with three small bubbles or dots around the top left.

Orchid

Product Designer
San Francisco, CA • Hybrid
Jan 2018  → Mar 2018

  • Improved dashboard usability and interaction flows for a decentralized VPN product

  • Simplified complex system behaviors into more intuitive user experiences

Amazon logo with a black lowercase 'a' and an orange arrow curved upward underneath.
Amazon logo with a black lowercase 'a' and an orange arrow curved upward underneath.

Amazon

Visual Designer
San Francisco, CA • Remote
Oct 2017  → Jan 2018

  • Designed UI components and visual systems for product browsing experiences

  • Improved navigation clarity and usability through structured layouts and visual hierarchy

Red circular logo with a stylized white tent symbol
Red circular logo with a stylized white tent symbol

Academy of Art University

BFA
• Web Design & New Media
San Francisco, CA
June 2013  → Dec 2017

Achieved summa cum laude honors with an outstanding 3.8 GPA, obtaining a BFA in Web Design & New Media with a specialization in Visual and Experience Design.

What Nice People Say

“Woojin is a world-class designer with a proven track record on business-critical projects at Magic. Consistently exceeding expectations, his thoughtful and creative designs brought the Magic brand to life. A remarkable team player, Woojin's great communication skills and ability to simplify complex ideas into stunning visuals make him invaluable. His attention to detail and timely delivery of top-notch results set him apart. Highly recommended for his creativity, hard work, and exceptional talent, Woojin is a great asset to any team.”

Ian Smith
Staff Software Engineer at Okta

“Woojin and I were colleagues at 2nd Address, where he completely revamped our brand identity and user experience, both online and offline. He was fearless in bringing not only his unique style but also other visual styles that aligned with the same brand messaging. Finally, Woojin was a real culture carrier and a key member of the team.”

Chung-Man Tam
Chief Product Officer at Coalition

“I've had the pleasure to work with Woojin during my tenure at Bytemark. Woojin was always hard-working and proactive. He is an extremely talented designer who was able to adapt to multiple different projects and specialties. He was never afraid of a challenge and has always risen to the occasion. His positive attitude and great skills made him an invaluable team member.”

Pedro Ventura de Oliveira
Director, Product Design at The Stepstone Group